EXPERT Marketing Consultation
BESPOKE Business Marketing Solutions
One of the smartest investments you could make is to book a consultation with one of our experienced Internet Marketing Consultants and Entrepreneurs. Our individual and collective experience and expertise increases the opportunity to accelerate your new venture business success online.
Not only will you get honest feedback on your business but also recommendations on the most appropriate marketing strategy, tools and actions to grow your new venture business successfully.
Developing Your Value Proposition
Whatever your business opportunity a worthwhile exercise on a frequent basis is to evaluate and re-evaluate your business proposition. Namely the product / offer definition, key benefits and pricing strategy. These have a major impact on how you market your business online.
Assessing the Market
Along with the value proposition it is essential to understand the market need and to ensure your business meets a need that you can fulfil. Again this is critical in the marketing promotion of your business online.
Brand & Message Development
Based on your vision and strategy your logo, colour scheme and marketing messages (through website, advertising and social media communication) should accurately reflect your business and develop trust, loyalty and increase the opportunity to generate revenue online.
Compelling Marketing Content
Essential to online marketing is the quality and development of content to create interest, generate value and sales conversion. This may involve, but is not limited to videos, audio, written content, graphics, animation, images and interactive market strategies such as questionnaires, webinars, and contests.
Commercial Viability & Sustainability
Businesses are living and breathing entities with life cycle propositions requiring frequent refreshment. The commercial viability and thus sustainability strategy is key to marketing the business online. Effective solutions involving areas such as outsourcing and other strategies could maximize profitability and the reliability of revenue and profit forecasts..
Business Funding & Exit Strategies
While fund raising and selling the business may not be a desired strategy, being fit for ‘Investment’ or ‘Sale’ is an excellent code of practise for successful businesses. The marketing component and reliability of revenue and profit forecasts in any business plan is crucial.
Marketing Strategy & Activity Plan
Marketing budgets with resource allocation components created on a periodic basis (monthly, quarterly, annually) is essential for successful businesses. Performance measure and effective adjustment on a frequent managed basis is key to setting and hitting revenue targets.
Businesses need the right level of sales and marketing expertise, experience, responsibility and accountability. Whether internal or externally sourced. Mentors, coaches and consultation are often of benefit in this key area.